Increase exposure with these 7 tips. 

The value of video in real estate marketing is well-established.  From introducing yourself to clients online to providing in-depth tours of your premium listings, video is one of the best ways to leverage your marketing efforts online.  They’re shareable, they’re engaging, and they’re also reported to help with your overall visibility in search engines.

Shooting a video isn’t enough to get it viewed, though.  There’s no “build it and they will come” magic at work here. In order to make sure the videos you post get the exposure you’re looking for, you need to place them in a way which gives you the best shot at earning additional traffic.

This article by SocialTimes, “7 Little Known Tricks That Will Get You More YouTube Views” provides actionable, tactical tips. The ideas include:

1. Annotations across videos (the habit of linking one video to other videos with clickable, in-video notes)

2. Playlists (videos chained together… imagine, all of your listings in a playlist)

3. Subscribers (getting people to subscribe to your YouTube channel)

4. Bulletins (updates pushed through YouTube to your subscribers’ YouTube home page)

5. Video responses (posting a video in response to a video)

6. Community (commenting and subscribing to others’ channels)

7. Topical content (a video about what’s going on right now)

For a closer look at each of these tips (as well as examples of how they work), read the original article on SocialTimes:

Getting More YouTube Video Views

What Are You Waiting For?  Get Your Business To The Next Level In 2012!

Welcome Business Planning 2012 participants! Watch the video below now.

Exciting times here at Work Smart Be Smart as we release our 16 email drip campaign to help you cultivate people who are in a distressed situation and at some point may need help with a short sale.  This drip was developed by a short sale expert who has taught thousands how to best deal with their situation and has written a book to help homeowners who are in the distressed situation.


Email Timing
Short Sale # 1 = 0 days
Short Sale # 2 = 1 week
Short Sale # 3 = 3 weeks
Short Sale # 4 = 5 weeks
Short Sale # 5 = 8 weeks
Short Sale # 6 = 3 months
Short Sale # 7 = 4 months
Short Sale # 8 = 5 months
Short Sale # 9 = 6 months
Short Sale 10 = 7 months
Short Sale 11 = 8 months
Short Sale 12 = 9 months
Short Sale 13 = 10 months
Short Sale 14 = 11 months
Short Sale 15 = 12 months
Short Sale 16 = 13 months

A few weeks ago I went to see a nutritionist–Dr. Philip Goglia, who has been a featured expert on shows such as The Doctors and Dr. Phil–for several reasons. First, I liked the results I was seeing in a tennis partner in terms of fat loss, fitness and overall performance. Second, I wasn’t entirely happy with my own physique or performance. I felt like I should be in better shape, be faster and have more energy—especially considering I wasn’t eating much and exercised like a maniac.

What I learned, and what has happened over the course of two short weeks, is not only amazing, but contradictory to what I thought I knew about both personal and professional performance. And I believe that lesson has a parallel in business.

The first thing I discovered was that I was starving myself, and getting slower and bloated in the wrong places because of it. In an effort to get leaner and faster, and thus better, I was barely consuming one thousand calories a day. And the way I was consuming them in what and how and when I ate, was entirely wrong for my specific metabolism. Through a body composition measurement, blood test and lipid profile, my nutritionist was able to tell me my exact eating patterns without even asking me. And through the same test, he showed me how my specific metabolic type fell into the 3% of the population that is equally efficient at burning fat, carbohydrate, and protein. (74% of the population is fat and protein efficient, and 23% are carbohydrate efficient.) It didn’t take much for me to see why simply cutting calories and one-size-fits-all diets don’t work.

I was essentially shutting my metabolism down, making myself “run cold.” Here’s what happened.

When I reduced my calorie intake, my body perceived it as a starvation threat, sensed weight loss, and cooled its metabolic rate down in an effort to become more efficient. As I kept cutting calories, my body perceived it as trauma and further cooled (slowed) down, causing my body to hoard fat to survive. My metabolism then looked to a new source of fuel for energy, consuming muscle tissue that had no caloric support for repair. As it used muscle tissue for energy, my lean muscle mass declined while fat stores remained constant, or even elevated. Then I began to get sluggish and tired, craving sweets and fats. The release and utilization of insulin and blood sugar became inefficient. Psychologically, I become emotionally distraught as my body fat and weight began to rise. I started binging, so my blood sugar utilization got sporadic, creating an inability to utilize nutrients effectively. The increased inconsistent calorie intake lead to further weight gain since my metabolism had cooled to compensate for the original lack of fuel in my diet.

I see the same kind of thing in business. A startup in its infancy grows like crazy, progresses through adolescence and young adulthood, all the while maturing in structure and performance until finally full maturity sets in. The founding group is not necessarily complacent, but comfortable. But growth slows, and at some point performance just isn’t what it used to be. Layers have been added, walls and silos erected, and the vim and vigor that once characterized the company is somehow missing. Innovation wanes. Competitors start nibbling at market space. Costs swell in proportion to growth, and senior management puts the squeeze on to stem the tide. In other words, they go on a diet. They cut and cut and cut, and eventually begin burning the equivalent of lean muscle tissue. Speedbumps get put in place and all of a sudden good ideas–the essential creative nutrients–don’t get implemented. But the bad ones do, the ones that run along the lines of what else can be cut. Opportunities don’t get fed properly. Company metabolism and performance slows even further. Management begins looking for silver bullet “diet” programs, aka the latest management fad. The company, with all good intention, starves itself, just like I was doing, unable to figure out why it keeps slowing down.

My nutritionist immediately wanted to reverse my downward spiraling metabolic rate. “We need to rekindle the fire,” he said. “Turn up the heat.” He bumped my caloric intake 50%. But how I got that 50% was the secret. It was through six meals–three larger and three smaller–each one strategically arranged in a specific mix of carbs, protein and fat to play to my metabolic profile, each one meant to simply get me to the next meal. And all healthy stuff, essentially single ingredient items. I loved the simplicity of that. And I felt like I was constantly eating!

But that’s not all. He ordered me to drink five liters of water everyday. I didn’t know how important water is to metabolism. Inactive people should drink half an ounce of water per pound of body weight, active people twice that. Water is a catalyst for the transport of nutrients, a thermostat, and a key protective insulator against environmental temperature swings. If your water level is low, your body perceives it as trauma, and stores fat under your skin to insulate and protect the body. Water is even more important than food in a way. “Miss a meal, but do NOT miss irrigation,” he said.

In business, you can not only starve your company of the creative fuel it needs, you can dehydrate it. The equivalent of water in an organization is information. Information must be massive and flow freely, to promote transparency and visibility. Otherwise, people will hoard knowledge rather than share it, to protect themselves and their jobs. Innovation cannot happen without sharing knowledge. Lack of free flowing, clear information will eventually wreak havoc on performance.

In two weeks of eating correctly and 50% more, and drinking water constantly, my body fat dropped three percent. I lost five pounds on the scale, which because of the change in my body fat to muscle ratio really meant I had lost about six pounds of fat and added one back in muscle. I was amazed. Based on the shift, he then laid out an adjusted plan for the next week. We set a long term goal of 8 percent body fat, down from the original 18 percent. It’ll take a while, but I’m now a believer. I’m never hungry, I have no cravings, and it’s actually quite a lot of fun creating meals. The options seem endless.

The health of a company, I believe, works much the way it does with the human body. Both need proper care and feeding to maintain performance. Are you inadvertently starving and dehydrating your company? It’s easy enough to reverse.


No Copyright Infringement intended.  Source: What a Nutrition Expert Can Teach You About Business

Corner your market, win clients

If you’re not promoting your listings using video, you’re missing a huge opportunity to differentiate yourself from the competition, provide a higher level of service to your clients, and reach the hot Gen X and Gen Y markets.

According to NAR, only 1 percent of all agents used video in their businesses in 2010. This year, the number is 8 percent. If you want to edge out your 92 percent of your competition, creating fun and engaging videos is a great way to do it. Below are nine simple tips that can help you to shoot great videos for your business.

1. Perfect quality not required
If you were shooting a video five years ago, most people expected commercial quality. With the advent of YouTube, this is no longer the case. YouTube has made amateur videos shot with a cell phone or a Flip camera acceptable. While there are definitely times when you will want to use a professional videographer (e.g., when you have an expensive listing or are shooting a video about the area that is expected to have a long shelf life), shooting your own videos can be a great way to attract more business.

The key point to keep in mind is that people today expect your video to inform, entertain or to provide value for the time they spent watching it.

2. Play and learn
Perhaps the most challenging question is where to begin and how much to spend. If you own a smartphone or a computer with a built-in video cam, these are great tools to begin your learning process. In most cases, all you have to do is point and click and you’re shooting video. Rather than worrying about being perfect, look at it as an opportunity to play and learn.

3. Length
In terms of the length, 60-90 seconds is optimal. The research from YouTube shows that their users are much more likely to open a short video that is under 90 seconds in length. Videos that are two minutes or longer have significantly lower open rates. While people are willing to commit to a minute or so to watch a video, most won’t even open the video if it’s more than a couple of minutes long.

4. Purchase a tripod
To make sure that your video isn’t too shaky, purchase a tripod. My personal favorite is one that looks like a three-legged octopus that allows you to mount your video camera on a variety of surfaces.

5. Wear a microphone for better sound quality
To provide the best visuals and the best sound quality possible, it’s smart to shoot closer in to your subjects rather than too far away. While the sound quality on your camera or phone may be acceptable, it will be significantly better if you use a second microphone when you record.

While people tend to be forgiving of the visual quality being less than perfect, the sound quality must be good for two reasons. First, your viewers will go elsewhere if they can’t understand the sound track. Second, Google now has technology that converts audio into searchable text. If the sound is not clear, you may fail to generate the search engine optimization (SEO) benefits that video can provide.

6. Visuals do matter
Whenever you shoot a video, you must constantly be aware of light sources. While the natural sunlight may look wonderful to the naked eye, it can create washed-out areas on your video. If you’re shooting a video outside, overcast skies are often better because the light is more even. Moreover, you don’t have to worry about shooting into the sun or how harsh shadows may obscure the picture.

7. Check the background
It’s also important to pay attention to the background where you’re shooting. For example, we recently shot a video of a live role-play during one of my speaking engagements. Because of the room setup, the only place we could conduct the role-play was in front of the projector screen. The woman that I role-played with has blond hair just like me.

The result was our blond hair completely disappeared into the white background. While the result looked pretty funny, it was a great reminder to always check the background. Additional guidelines include avoiding sparkly jewelry or fabrics. These items may cause strange light reflections on the video.

8. Where are the windows?
When you’re shooting indoors, windows (even when they are covered) can cause major issues. For example, you may have the Roman shades closed in a room, yet the direct sunlight shines through the sides of the windows. Again, small rays of direct sunlight can wash out part of your video. The challenge is that you won’t notice the issue until you play the video back.

9. Green-screen challenges
Many professional videographers use what is known as a “green screen.” This technology allows the videographer/editor to add almost any type of background. If you’re in front of the camera and are using a green screen, avoid wearing red. The camera will read it as green. The result is anything that is green or red disappears on camera.

Also avoid wearing patterns. The checks on your shirt or jacket can create clownish-looking results. As a rule of thumb, solid dark colors or jewel colors (with the exception of red or green), usually work best.

Most of these issues can be avoided simply by shooting a short sample video to check for light, sound and other issues. This allows you to spot the problems and to correct them before they ruin your work.

By Bernice Ross    Inman News™

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