5 Secrets to Getting Organized

 5 Secrets to Getting Organized

by Maria Gracia

Ready to get organized? If you just dive in without taking time to plan, you’ll likely get overwhelmed and the job won’t get done. Here are five simple secrets to make getting organized easier.

1. Get Motivated: Attitude is everything. If you say, “I can’t,” then there’s a good chance you won’t. However, if you say “I can,” there’s an excellent chance you will.

Take a few moments to think about how wonderful it’s going to be when you get that bedroom organized, or when you empty out that first box that has been sitting there for the past year. Dream about what you’re going to do with all the extra time you’re going to gain, simply by getting organized.

2. Set Goals: Make a list of all the things you want to organize, whether those items are your garage, your office, or your time. When you’re done with your list, choose ONE item on it. That is going to be your “major” goal.

Now, take that “major” goal, and break it down into smaller, bite-sized pieces. Those will be your mini-goals. One by one, you’re now going to achieve each of your mini- goals, until each one is completed. Once the final one is completed, you will have accomplished your major goal. Here’s an example:

Major goal: Organize the bathroom.

Mini-goal 1: Organize the medicine cabinet.

Mini-goal 2: Organize the cabinet under the sink.

Mini-goal 3: Weed out the magazine holder.

Mini-goal 4: Set up separate toiletry storage areas for each member of the family.

3. Establish Deadlines: “I’ll get to it, when I have time,” never works. You’re not going to have time, unless you schedule time. You should set a specific deadline for each of your mini-goals. Here’s an example:

Deadline for mini-goal 1: March 04

Deadline for mini-goal 2: March 11

Deadline for mini-goal 3: March 18

Deadline for mini-goal 4: March 25

4. Designate Rewards: In order to really get motivated, designate a reward for each mini-goal achieved by your specified deadline. It has to be something really enticing, that you will only give yourself WHEN you reach your goal. Your final mini-goal, the one that allows you to fully complete your major goal, should be the reward that most entices you. Here’s an example:

Reward for mini-goal1: Take a 15 minute nap in the backyard hammock.

Reward for mini-goal 2: Designate tomorrow as a “Chore Free” Day.

Reward for mini-goal 3: Listen to your favorite CD–all the way through.

Reward for mini-goal 4: Take yourself out for a nice lunch.

Post your goals, deadlines and pending rewards in a prominent place, where you’re sure to see them every day.

5. Apply Effective Organizational Systems: Ok, now you’re ready and it’s time to get started. Make sure you’ve determined what your best game plan is to easily achieve each goal.

http://www.businessknowhow.com/homeoffice/orgsecrets.htm

2013-10-07-homeoffice

If You Don’t Have This, You Are Just Another Realtor!

Remaining one step ahead of your competitors is essential to the success of any business, regardless of size or niche, due to the fierce competition evident in today’s crowded marketplaces.  Defining your USP or Unique Selling Proposition is a major part of this process, but for many small to medium enterprises simply identifying the essence of what makes their business stand above the crowd can be difficult, especially if you are just starting out.

Why is having a USP so Important?

As we’ve mentioned a USP puts your product or service ahead of the rest so you are able to attract the customers and clients your business deserves.  In addition to this, demonstrating a targeted USP is an essential aspect in successful business branding and demonstrates to your customers what makes your company special and the right choice for them.

Your USP should display key messages about your brand and in turn, allow your core demographic to meticulously organise your products or services into categories and rank them from there.  The clearer your USP is to the customer, the better your position will be within your target market.

Where to Begin When Defining Your USP

Your target audience plays a key role in interpreting and developing your USP.  Whilst it is advisable to define your USP and stick with it, it is important to acknowledge that any USP needs freshening up to stay in tune with their audience and it is recommended that your USP evolves as your business does.

Whether you are a start-up or an established business, getting started with defining your USP begins with your customers.  Understanding the people who buy your products, utilize your services or invest in your brand and their needs is essential if you are looking to build a memorable brand that is valuable to your audience.  By highlighting why your target audience may choose your business in particular, you can decipher what makes your company better than your competitors and use it to your advantage in upcoming marketing and advertising campaigns. Don’t be afraid to talk to your audience direct and ask them why they use you in particular and what others or your business may be lacking in the process.

Compare Yourself with Competitors

The next step in identifying and strengthening your USP is to use these points and compare yourself to your competitors.  Recognizing what needs your competitors cater for and giving yourself some constructive criticism can help you deliver a better product or service, even if you are in competition with market leaders that have bigger budgets than you.  Just because a rival company ranks higher or achieves better sales than you, this doesn’t mean they are delivering an unbeatable service.  Use your own business to build on your competitors’ weaknesses and learn from their strong points to gain competitive advantage, unlock new opportunities and emphasize your USP.

It’s not just your competitors that you can draw inspiration from, take a look at your wider market to highlight key trends and develop your USP further.

Positioning your Brand and its USP

By answering the following questions you be well on your way to defining your USP and the outcome with help you to convey key messages and position your brand in the wider marketplace.

Ask yourself…

  • Why should your customers believe in your brand, product or service?
  • What gives you the edge over your competitors?
  • How does your business stand out in the wider market?

By answering these three questions you should be able to make a series of strong statements about your brand and how it is unique.  If not, then it’s time to send your business model back to the drawing board!  These statements will form part of your key message, which can be used to communicate your USP via your marketing, branding and advertising strategies.  Every part of your business, from letterhead and brochures to your branded website and TV ad campaign, should clearly validate your USPs.

by Brittany Thorley

success key

3 Emails Your Business Should Be Sending

 1. Welcome Email

Are you rolling out the red carpet for your new customers?  A recent study by Return Path found that 80% of companies now send out welcome emails, up from only 40% only a few years ago.

What to include in your welcome email:

  • What to expect.  Warmly welcome readers to your mailing list and set expectations immediately.  Let your readers know what you’ll share with them in your future emails, and how often.  For example, you may offer advice and how-to articles, as well as some promotional offers.  You may send bi-weekly, monthly, or another frequency.  Stay true to whatever you promise! 
  • A special offer.  Want a little more love? Give your new subscribers a discount, offer, or gift for simply being a subscriber.  Then, let your new subscribers know that as a subscriber, they’ll receive special email-only offers they can’t get anywhere else just by being on your list.  They’ll be far more likely to open your future messages for enticing discounts.

*Timeliness is key when sending a welcome email. You want to send it out to your new subscribers as soon as possible after they subscribe.

2.  Newsletter
Many of our customers ask us about the difference between an email promotion/campaign and an email newsletter.  The words are often used interchangeably, but an email promotion or campaign tends to communicate one single topic or idea, such as your current sale, or a new product, while an email newsletter often has multiple topics and tends to educate (vs. sell) and builds rapport with your readers.  Your newsletter should always offer readers valuable information.

What to include in your newsletter:

  • News.  Press releases, blog articles or other publications that will help your readers. (It’s a good idea to summarize longer articles in a few short sentences and create a call to action button for the reader to view the entire article on your website or blog.)
  • Upcoming events or webinars.  These may be events you’re hosting or participating in.  You may also announce speaking engagements such as interviews with your executives on radio shows, at college campuses and the like.
  • Important announcements.  Include improvements to your products or services, new management, or new business practices. (If you are letting your customers know you are responding to their feedback and improving something for them, that’s always great news!)
  • Ways to connect on social media.  Include social networks you’re actively engaged on and updating regularly, as this is added value for your followers.
  • Images.  Keep your newsletter interesting with images relating to your content.
  • Calls to actions.  Tell your readers what you want them to do with clear calls to action such asread morelearn more, and register now.  

Even though the word “newsletter” suggests a more lengthy communication, remember it’s still  an email amongst many others in the inbox!  Try to avoid including too much information and text in one email.  A good rule of thumb is no more than would fit on one page of a word document.  Because newsletters are more comprehensive, once or twice a month is typically a good practice, however, depending on your business, and how much content you produce, weekly might work as well.  

3. Promotional Emails
Everyday, most of us receive tons of emails from various companies and let’s be honest, most customers want to know “What’s in it for me?”.  If you don’t provide real value, it’s very easy for subscribers to click that little unsubscribe button! How can you help avoid that? Offer something valuable and unique…

What to include in your promotional emails:

  • A NEW offer. Emphasis on the word new.  If you offered 10 percent off all window frames last month, it’s old news this month!  If you do repeat a certain offer, don’t repeat it back-to-back or multiple times in a row (you’re readers will think you’re a one trick pony!).
  • A compelling offer.  Discounts are great, but does the discount you’re offering compel your readers to click through all the way to the shopping cart?  Try testing different offers to see which ones are the most effective. Enticing customers with specific products or services can be more effective than a set discount amount off all items or services.  This is especially true of seasonal items.
  • Clear calls to action.  Make it as easy as possible for the reader to get the promotion.  This may mean buttons leading to a shopping page on your website or links to pages with already inserted promo codes or registration forms.  Just make sure as few steps as possible are involved in going from reading your email to purchasing the product. Don’t make it hard to buy.

*Be cautious not to send promotional emails too often. Once every 2 weeks or once a month are good general practices.

By including these three types of emails in your email marketing plan, you can help keep your subscribers engaged, loyal and spending.  

Published on September 30th, 2013 | by Amanda Day

 EasyButton

Networking Skills

10 Tips To Improve Networking Skills

Business Management Daily

  1. Start with the people you al­­ready know.  Networking isn’t only about meeting new people. It’s also about strengthening relationships with people you already know.
  2. Don’t fool yourself into thinking you don’t need to network.  You will need it at some point.
  3. Don’t force your business cards on people.  Offer your card only after you’ve had a conversation and asked for the other person’s card.
  4. Establish expectations.  Tell people when and how you’ll contact them, and follow through.
  5. Pose good questions.  Questions that don’t go straight to a person’s profession can make for deeper, more memorable connections.
  6. Create a connections calendar.  This helps you remember to keep in touch with people every month or so.
  7. Find out what others need.  Then try to help them get it by connecting them to people you know.
  8. Give before you receive.  Net­­work­­ing is a two-way street. Don’t ex­­­­pect something in return immediately.
  9. Ask yourself “Why should they care?”  This will help you come up with a way to describe yourself and what you do that will be interesting to others.
  10. Talk less than you listen.  You can’t learn about other people if you’re doing all of the talking.
WorkSmartBeSmart.com

WorkSmartBeSmart.com

http://www.businessmanagementdaily.com/35990/10-tips-to-improve-networking-skills#_

How To Stop Arguments in Three Simple Steps

Stop Arguments

by Laurie Weiss, Ph.D.

Ever found yourself in the middle of a heated debate with someone and wish you could turn it into something more productive? Here are three simple things you can do to stop any argument in its tracks

Do you need to stop arguments? These three steps will turn almost any argument into a productive discussion in less than five minutes.

1. Go to the bathroom. When you are in the throes of an argument or difficult discussion, just say, “I really want to have this conversation, but first, please excuse me I must go to the bathroom.” Interrupting the argument will give each of you a chance to cool down and collect your thoughts.If you are on the telephone, say “Excuse me for a moment, I have to handle a call on the other line.” If you are on a cell phone, break the connection in the middle of one of your own sentences. Call back a few minutes later and apologize for being cut off.

Stop Arguments

2. Use your break time to think. Decide what you really want to accomplish by turning the argument into a discussion. Get very clear about your own objectives.

Stop Arguments

3. Return to the conversation, summarize the argument so far, and then ask politely what the other person wants the outcome of the conversation to be.

These steps work because they give each of you a chance to think instead of react to what has been happening. And neither of you needs to lose face or look weak or act disrespectfully.

When you approach any conversation with your goal in mind, you are far more likely to achieve it than you are in the heat of an argument. When you ask others their goals, they too must think about what they want to accomplish.

When you create a productive discussion, you create mutual respect and the opportunity for excellent future relationships.

 The key is to allow your adrenaline to stay low and your wisdom to stay high, don’t allow it to become personal.  

5 Ways to Advertise Your Website for Free

Looking for ways to promote your website on a budget? How about for free? Some of the best website advertising methods will cost you nothing more than a little time.

There is no word in the English language that seizes interest as much as the word FREE. Oh there are some that tantalize, but free things just causes us do the funniest things. We keep free gimmicky stuff all the time that we know we’ll never utilize, but do it anyhow, and then try to pawn it off for $0.05 at a yard sale in the summer.

They say the best things in life are free: love, friendship, intellect, but hardly in life does free stuff give any true worth, as in products and services. Well, in the web based arena, that is not consistently the truth, specifically in web page marketing. It’s because what is free of charge to you is providing value to the person giving it away. So pay attention business owners on a tight budget, because here are Five FREE Ways to Advertise Your Site:

1) Directory Listings

Search for free company rosters and see what comes up. Tons and I mean loads, of websites that allow you to list your business or site for absolutely no cost. Why? Because their financial models are typically based upon the up-sell, see that, the premium listing. Oh you get the basics free of charge, but what you really prefer is the one that allows you to load pictures, videos, and the longer, expanded version recap. The good part is, nearly all of the free versions will list your site link, and this helps individuals discover you and your internet backlink method. Here are a few of the most popular directories:

  • Manta.com
  • Biz Highway
  • Dexknows
  • Superpages

And let’s not lose sight of the search engine wars that lead to millions of gratuitous, unclaimed listings for companies like:

  • Google Places
  • Yahoo Local
  • Bing Local

Does it take time to complete their listing forms? You know it! It’s free, but not effortless.

2) Complimentary PR

Have a new good or service you would like to get recognized? Write a news release and get it submitted through a PR service that, like the directories, provides free fundamental press release submittal services. These generally won’t arrive at the main media outlets, most of whom use sites like PR Newswire or Business Wire, but the middle tier media outlet market can be accessed by PR services with cost-free options, like…

  • PR.com
  • PR Log
  • 24-7 Press Release
  • I-Newswire

3) Social Media

If you are trying to get reach on the internet and you don’t have a Facebook page, LinkedIn account, Google+ page and Twitter username, shame on you! All of these provide absolutely free listings on websites with extremely high Google page rankings. They’re the most significant social media websites on the web. If you have a business you can also get a business page on these sites that links to your individual profile. Even when you don’t have time to “work” these websites to their fullest, there is link juice available from even the most horrible fan profiles.

A better method is to get in the social media arena and pick one or two of these to construct pages and initiate a communication with others who are already comfortable using this vehicle.

And there are lots of supplementary social sites for headlines, bookmarking et cetera that enable you to acknowledge your site if not get a posting. A solid listing of more of them than you can possibly manage can be located on Shareaholic.

4) Offer Commentary

You and I both know there is way too much free information on the net, however we still have a couple of favored blogs or news websites we go to get our fill of self-help or what’s taking place in the realms that we follow.

So do others who might just want to visit your blog. On nearly all blogs, you are able to write comments. The blog writers like this because it tells the search engine world and new readers that people are engaged in their content, and nothing detrimental can stem from that. When you leave a comment, you’ll usually have the option to connect your website link to your reply. Often you can link to other items to as a possibility, like your Facebook or Twitter page.

Do it. If you reserve 30 minutes a week, you can browse recent columns from your favored sites and write purposeful (key word) remarks on them. Gradually, the value of your insights combined with the link back to your website will create traffic and SEO power.

5) Your Email Signature

This is the easiest free of cost technique I know of to get people to a blog, and the one that is surprisingly most often overlooked. Every email you send ought to have a standard footer that describes you. It usually has a name, title or something captivating about you, and some way to connect with you. It should also have your website linked or whatever other page you may want to lead people to, like a LinkedIn page. You can use a text anchor link, like Visit us for your San Diego SEO, or spell out the link beginning with http so it looks like http://www.yourlink.com and will be visible in text-based web mail browsers also and a live hyperlink in most email programs. Emails get forwarded, copied, and otherwise shared. You don’t know who is reading and clicking.

Free stuff is normally worth what you pay for it: zero, but using these 5 techniques, Free Website Promotion is alive and well. Use the mechanisms at hand, add a smidgen of energy and initiative, and get your blog out there.

by Karl Walinskas

Time is Running Out for the Mortgage Forgiveness Debt Relief Act

A typical short sale takes 4-6 months to close. The banks are stating they are processing them quicker but it’s too early to see the results. The Mortgage Forgiveness Debt Relief Act expires 12.31.12. You can do the math and see that in order to get a new short sale to closing by then time is running out. Your home must be listed very soon. In a short sale the home is listed for fair market value. The bank doesn’t start their process until an offer is presented by a buyer and accepted by the seller. Then the bank starts to evaluate if you qualify to do a short sale and if the offer is a good one. This typically takes quite a bit of time.

This is a very big deal! After 1.1.13 the seller will be responsible for taxes on any debt that is forgiven or canceled.

 The following information is straight from the IRS website: http://www.irs.gov/individuals/article/0,,id=179414,00.html

If you owe a debt to someone else and they cancel or forgive that debt, the canceled amount may be taxable.
The Mortgage Debt Relief Act of 2007 generally allows taxpayers to exclude income from the discharge of debt on their principal residence. Debt reduced through mortgage restructuring, as well as mortgage debt forgiven in connection with a foreclosure, qualifies for the relief.
This provision applies to debt forgiven in calendar years 2007 through 2012. Up to $2 million of forgiven debt is eligible for this exclusion ($1 million if married filing separately). The exclusion does not apply if the discharge is due to services performed for the lender or any other reason not directly related to a decline in the home’s value or the taxpayer’s financial condition.

If you borrow money from a commercial lender and the lender later cancels or forgives the debt, you may have to include the cancelled amount in income for tax purposes, depending on the circumstances. When you borrowed the money you were not required to include the loan proceeds in income because you had an obligation to repay the lender. When that obligation is subsequently forgiven, the amount you received as loan proceeds is normally reportable as income because you no longer have an obligation to repay the lender. The lender is usually required to report the amount of the canceled debt to you and the IRS on a Form 1099-C, Cancellation of Debt.

Amy Kohlin
EXIT Las Vegas Realty Center

How to Motivate Yourself to Massive Action

“It’s the action behind the attraction that makes the wish come true”

Powerful motivation comes in understanding that you can achieve anything you truly desire in your heart. It is the knowledge that you are destined to fulfill your every goal, which drives you to change.

The decision is the first step towards change. Regardless of the decision, every change requires some form of action. Do you find it challenging at times to motivate yourself in taking action? Sometimes, I catch my mind making excuses, and occasionally I ‘succeed’ in avoiding the action all together. Here are some pointers I have personally found helpful in motivating myself:

  • What & Why?“Start with the end in mind.” To achieve a goal, it’s important to define clearly what that goal is. How do you know when you’ve achieved it? Define a measurable end. Once you have your goal, it’s important to understanding the Why – why you are doing it? Ask yourself what are the motivating factors behind it? For your family? For your kids? Why? Why must you succeed?
  • Break it down to small achievable tasks – It is very easy, and human, to be overwhelmed by the sheer effort and energy involved in achieving a big goal. Especially if the goal consists of many unknowns or a long-drawn process. We tell ourselves it’s impossible or it’s too much work, and then we give up even before we take any action towards a goal. I’ve found it very helpful to always split the main goal into several milestones. Then breaking each milestone into a series of steps to achieve that milestone. For each step, break them down further into smaller, measurable and achievable tasks that can be achieved in a few hours or less. This will make the goal appear manageable. Achieving one task after another builds confidence and momentum, and before you know it, the end result will be in sight. Personally, I feel rewarded and more motivated just by crossing tasks off with a black marker as I complete them.

 

  • Take a Small Step – Even the smallest first step will help create momentum towards change. “Start doing the thing to have energy to do the thing” -Bob Proctor.When I heard this, a light bulb went off in my head. So now, whenever I don’t want to do something that I know will help me. I would trick myself into thinking ‘I’m just gonna start it, it’ll only take a few minutes.’ And once I start it, I typically will finish the task. I have this quote written on a cue card, taped on the wall across from my bed, serving as a daily reminder.
  • Rewards & Celebration – Give yourself small rewards for each completed step or task. Then celebrate when you reach each Milestone! I use ice-cream, Chai, reading and internet browsing time as rewards for myself. Look back at what you’ve done, enjoy it, embrace it, and give yourself a pat on the back for a job well done! I like to exaggerate this step by doing a “happy dance“: very silly moves I do, that tend to make other people (and myself) laugh. This way, my body moves, I’m smiling and my mind will create positive associations with achieving milestones to being happy.
  • Pain vs. Pleasure– Have you noticed that you are more inclined to avoid pain, than to gain pleasure? For example, we all know the benefits of eating healthy and exercising, but this benefit alone often is not enough to motivate us to action. But, if your doctor tells you that must live a healthier lifestyle or in 6 months you will contract a life-threatening illness, you are more likely to make the change. Here’s a visualization technique I picked up from a Tony Robbins ‘Unleash the power within’ seminar:Inspiration – Being around motivating people really helps to inspire us into action. People who are consistently aligning their decisive actions towards their goals. Being around these people can be infectious, and their energy will impact you. If you don’t have such people in your life? Get a cd or dvd of a motivational speaker. Just listening to an outstanding speaker’s voices, can create enough energy to pump you up. I recommend, Anthony Robbins“, “Les Brown” and “Bob Proctor“.
    • Visualize yourself in 5 years without taking the actions to reach your goal. See yourself in pain. Do this for a minute, and then intensify the feeling. Feel the heaviness on your back. Do this for a few minutes, and then relax.
    • Now visualize yourself having achieved your goal. What do you look like? How are you celebrating? See and feel the benefits it’s provided. Now, let that feeling intensify. Do this for a few minutes as the feeling intensify some more.

What do you do to motivate yourself? Please share your ‘secret’ in the comments!

Courtesy of http://thinksimplenow.com/motivation/how-to-motivate-to-massive-action/

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3 strategies to price your listings right

Stubborn sellers need dose of reality

By Bernice Ross
Inman News®

Persuading sellers to price their properties realistically is always a challenge. This can be especially difficult when your market is still experiencing price declines. The question is how to unhook your sellers’ price anchors and then persuade them to list their property at a price where it will sell.

In psychology professor Daniel Ariely’s book, “Predictably Irrational,” he discusses how people become firmly attached, or anchored, to ideas. According to Ariely’s research, these anchors are extremely strong when it comes to the price of someone’s home.

For example, when a homeowner sells his home for $500,000 in Los Angeles and moves to Dallas where the same home would cost $250,000, in almost every case, the homeowner will purchase a new home that is at least $500,000.

Breaking a seller’s price anchors can be challenging. Here are three proven strategies that really work.

1. Rate of absorption
A tried and true approach for addressing this situation is to use the rate of absorption (i.e., how much inventory is on the market and how quickly it is selling).

To illustrate this point, assume that there are eight months of inventory on the market. In other words, only 12.5 percent of homes on the market will sell in any given month. The other 87.5 percent will not. Sellers who want to place their properties under contract must position their property in the marketplace where they will be in the best 12.5 percent in terms of value, which is a combination of condition and price. If not, their listing will sit on the market until it expires or until they lower their price sufficiently to motivate a buyer to purchase it.

The way to close the buyers on using this approach is to say:

“Mr. and Mrs. Seller, you have an important decision to make. Will you position your property where it will be in the top 12.5 percent that will sell next month or will you position your property where it will be in the 87.5 percent that will still be listed next month? It’s your choice, what would you like to do?”

2. Use the price-per-square-foot data
A different alternative is to use the price-per-square-foot data. As a general rule of thumb, properties fall into three price-per-square-foot categories based upon their condition and location.

a. Top price per square foot
The first category is the property is either new and/or in excellent condition and in a top-notch location.

b. Midrange of the price-per-square-foot numbers
The second category is for properties that have “amenities similar to many of the homes found in this area.” This is a nice way of saying that the home is in an average location and in average condition.

c. Bottom price per square foot
The third category is there is either something wrong with the location, the condition, or both.

Now you may be curious as to how you get the sellers to accept their house is average or even less than average. There are several ways to approach this issue.

First, you can take the sellers out to look at the competition. Next, ask them which house is most like yours? If you don’t want to take them out to see the competition, another way is to gather as many interior photos of closed sales as possible. Let them choose which houses most resemble their house. You can then use the price-per-square-foot sales numbers to generate an accurate list price.

The beauty of using the closed-sale statistics (i.e., showing the sellers pictures of properties that have closed) is that it shifts the discussion from list prices to sold prices. This makes it easier for the sellers to choose a more realistic price.

3. The pricing line
The late Lee Coats, who wrote much of the training for Coldwell Banker back in the 1990s, invented what he called a “pricing line.” If you haven’t worked with this approach, it’s extremely effective. The system is fairly simple. Imagine a page with three different charts that resemble rulers marked in 1/4-inch segments. The top chart has the “recently sold” properties. The agent records each property that has sold on this pricing line using the price-per-square-foot data. The agent then repeats the process by recording the properties currently for sale on the second line and the properties that did not sell on the third line.

The sellers can quickly see the range of the most recent sales, what the current competition is, as well as how much higher priced the expired listings were on a price-per-square-foot basis as compared to those listings that sold.

When you show the seller the listings that are currently available, the closing question is, “Which line would you choose?” When properties have comparable amenities, it’s easy to demonstrate that the lower-priced listings usually sell more quickly.

The next time you’re facing a seller who wants to overprice his listing, try one of these three approaches. There’s a good chance you’ll walk away with a property that is priced to sell.

What Do Successful Realtors Do?

According to a recent Active Rain Survey, successful agents are:

  • Spending 10  times more money each year than poor agents to market and advertise their business

  • 6 times more invested in technology to support and run their business, which includes a top-notch IDX Web site, email marketing campaigns, and lead management systems

  • 54% more likely to use proactive email marketing campaigns with their prospective, current and past customers

  • utilizing a blog, YouTube, and Twitter to build leads

  • using online video on YouTube as a medium to market themselves, their listings and business

  • 3 three times as likely to outsource their search engine optimization (SEO) and lead generation efforts

  • Twice as likely to buy internet leads

The bottom line is they invest in their business, DELEGATE and focus on generating leads!